It wasn’t actually that long ago that the Internet was still a nebulous, indescribable beast known only to a few government divisions and early Prodigy adopters. Back then, the “Last Man In America To Know Who Won The Super Bowl” contest would have been a whole lot easier to play. The contest began in 2008, when creator Kyle Whelliston lasted four days without gaining “the Knowledge.” It has since become a heated game in which players go to absurd lengths—like using a browser plug-in to replace every online photo with one of Nicolas Cage, just in case one might reveal the Super Bowl results—to avoid the unavoidable. One woman this year rewound a little too far on a Tivo’d Broad City episode into a commercial, and declared herself dead “by poor remote usage.”