It’s been a weird couple of days for the people who manage the social media for the National Parks Service. Rather than their usual jobs—which mostly seem to involve counting the days until spring and occasionally running a photo caption contest on a picture of an elk—they’ve been drawn into an ongoing battle with the new presidential administration, one that seems to be spawning new “rogue” social media accounts by the hour.
The conflict started three days ago, when @NatlParkService, the official Twitter account of the Service, was briefly shut down after accidentally (or, possibly, “accidentally”) retweeting comments denigrating the size of President Trump’s inaugural crowds. Then, earlier today, the Twitter account for South Dakota’s Badlands National Park was forced to delete several tweets laying out the scientific argument for climate change. The NPS later said that “a former employee who was not currently authorized to use the park’s account” issued the tweets, and that it had removed the messages of its own volition. But it was shortly after the deletions that things started to go “off-road” for the NPS’s image issues.
First, an account masquerading as the Badlands Twitter (using the trick where you use a capital I in your name instead of a lowercase L to look like another user) started sending out facts that were a little more subjective in nature than the previous scientific tweets:
A few hours later, a more visibly rebellious Twitter account joined them, with @BadHombreNPS re-posting the deleted climate change tweets, along with messages from the NPS’s official Twitter account tracking climate change, and other park Twitters that have reported on global warming.