Sacha Baron Cohen wanted to get canceled in real life and include it in Ali G: Who Iz I?

The actor and comedian wanted his new comedy to have a meta element, but he didn't have enough money to follow through.

Sacha Baron Cohen wanted to get canceled in real life and include it in Ali G: Who Iz I?

Sacha Baron Cohen knows his brand of comedy is controversial and prone to backlash, and he would have exploited that for his latest film, Ali G: Who Iz I?, if he’d had enough money. “In the script, there was a moment where Ali G is canceled, and the way we wanted to do that was that I, Sacha, should be canceled in the real world and the idea was to use the footage of me being canceled and stick it into the movie,” Baron Cohen told The Hollywood Reporter in a cover story published on Wednesday. “And we did actually get some of the second bit, but we didn’t have the money to open up the movie and put the footage in. That was the intention, though.” Baron Cohen revives his Ali G alter ego for his new comedy, Ali G: Who Iz I? The actor knows his film comes at a particularly sensitive cultural and political time, when comedians can be immediately criticized for jokes that come across as offensive or inappropriate. And his Ali G character is exactly the kind of person who’d be considered problematic and accused of cultural appropriation. 

Baron Cohen said he’s “terrified of where our society is headed” and wanted to address that through his comedy, which is why he brought back his alter ego. “I wanted to show the extremism on both sides of the political spectrum and the danger of virtuous violence.” To that end, Ali G: Who Iz I? releases this Friday, just ahead of the U.S. midterm elections. Baron Cohen defended Ali G during his THR interview, saying that he’s “a white cultural appropriator who steals from the musical artists that he admires,” and that everyone is on the joke. Ali G: Who Iz I? also features Cohen playing “an ultraprogressive extremist,” who serves as a foil to Ali G and emphasizes the character’s absurdity. Whatever people think of Baron Cohen, the actor and comedian holds his own work in high regard. “I want to give the fans who’ve been loyal for the last 28 years something that they’ve never seen before,” he said. “I want to give them the most ambitious movie I’ve ever made, which is a three-character movie. It is my version of the Avengers.”

 
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