Steak-umm, worst of the Online Brands, is picking a fight with Neil deGrasse Tyson, worst of the Online Personalities

“The irony of neil’s tweet is that by framing science itself as ‘true’ he’s influencing people to be more skeptical of it in a time of unprecedented misinformation,” the Steak-umm account continued (for whatever godforsaken reason). “Science is an ever refining process to find truth, not a dogma. no matter his intent, this message isn’t helpful.” The account then concluded by doing its self-awareness act once again. It preempted criticism by writing, “everything we do is based in self interest to grow our business” and, of course, by adding its life-shortening “steak-umm bless” sign-off.

Tyson has not replied. He’s been too busy, we shit you not, fact-checking the lyrics of The Rolling Stones’ “You Can’t Always Get What You Want.” All the same, Steak-umm has continued baiting him, likely hoping that he’ll offer a retort that will allow them to continue this exchange for several more days, boosting brand engagement all the while.

The company has already dubbed it a “beef for the ages,” and tweeted that it’s “just sick of neil’s games,” and that Tyson “posts ridiculous sound bites like this for clout and he has no respect for epistemology.” Steak-umm also reminded everyone that its account has hated Tyson for a long time, pointing out old tweets in an attempt, presumably, to establish its credentials as historically annoying.

We’d say this whole thing can fuck off into the sun, but then Tyson might chime in to explain the scientific impossibility of such an event and Steak-umm would find an opening to tell us it understands why we feel that way.

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