J.J. Abrams promises there will be fewer shenanigans with the next Cloverfield movie

For better or worse, the Cloverfield series—if you can call three largely disconnected movies a “series”—has been partially defined by its wacky stunts. The first movie had no title for most of its marketing build-up, 10 Cloverfield Lane was sold to audiences as a completely unrelated movie until just before it came…

Let's take a look back at Cloverfield's history of trick marketing

Given the critical failure of Netflix’s The Cloverfield Paradox—a film whose surprise Super Bowl release and troubled production have inspired more conversation than its less-than-stellar plot—it seems like a good time to reexamine the Cloverfield franchise’s history of manipulating audience expectation. As part of…

Netflix’s sci-fi surprise release The Cloverfield Paradox isn’t as original as its marketing gimmick

Like characters in one of those zombie movies where no one says “zombie,” the crew of the Cloverfield space station—a big metal psilocybin mushroom orbiting near-future Earth—doesn’t know what it’s in for, having left our planet without ever having seen a single sci-fi horror movie: not Alien, not Event Horizon, and…

You can watch the new Cloverfield movie later tonight, but here's a trailer anyway

It has been over a year since we heard that Julius Onah’s delayed sci-fi film The God Particle was being held back so it could be reformed into the third installment in J.J. Abrams’ loosely defined Cloverfield franchise, then suffering multiple delays after that, but the movie finally made its debut during tonight’s…

The January Canon: 16 good movies released during Hollywood’s worst dump month

Historically and annually speaking, January is a bad month for Hollywood movies. It’s a “dump month,” that time of year when the major studios offload the projects in which they have no faith. Sandwiched between the holidays and the Super Bowl, these four weeks are generally treated like a write-off season, as bad…

Netflix might be scooping up that third Cloverfield movie

Like the creatures it occasionally offers up in blurry, half-glimpsed images, the Cloverfield “franchise” is an odd beast, focused on name recognition and tone rather than continuity or recurring characters. (The series’ second film, 10 Cloverfield Lane, wasn’t bolted into the franchise until well into its development…

The next Cloverfield movie has been delayed for a third time, still doesn't have a title

We haven’t really seen anything from the third Cloverfield movie even though it’s supposed to be in theaters in less than a month, but that might be because it’s no longer coming out in February at all. According to /Film, Paramount has confirmed that the movie has now been bumped from February 2 to April 20 of this…

New Cloverfield movie replaces The God Particle

We learned earlier this year that Julius Onah’s The God Particle would be part of producer J.J. Abrams’ Cloverfield universe, though it wasn’t entirely clear how a movie the sci-fi thriller would make its way there. After all, the film—which stars Gugu Mbatha-Raw, David Oyelowo, and John Krasinski—is set in space, not…

J.J. Abrams’ God Particle will be another Cloverfield movie

According to The Wrap, the next movie in J.J. Abrams’ Cloverfield anthology has been right under our noses. The publication is reporting that God Particle, a space-set film starring David Oyelowo and Gugu Mbatha-Raw, is indeed part of Abrams’ loosely connected universe. God Particle—like 10 Cloverfield Lane before…

Don’t worry, J.J. Abrams has a “larger plan” for the Cloverfield movies

Calming the riots that have swept American streets ever since J.J. Abrams announced that Dan Trachtenberg’s Valencia—which Abrams is producing through his Bad Robot company—is now going by the title 10 Cloverfield Lane, the Star Wars director and part-time enigmatic mastermind has assured fans that he has a plan for…

J.J. Abrams’ Valencia is now 10 Cloverfield Lane, so let’s all freak out

Mimicking the mysterious, Statue of Liberty decapitating, first-Transformers-movie-prefacing deployment of the initial trailer for Cloverfield, J.J. Abrams has once again slipped a teaser for one of his movies in front of a big-budget Michael Bay hit. This time, the video—which shows Mary Elizabeth Winstead and John…

What makes a great trailer?

Welcome back to AVQ&A, where we throw out a question for discussion among the staff and readers. Consider this a prompt to compare notes on your interface with pop culture, to reveal your embarrassing tastes and experiences, and to ponder how our diverse lives all led us to convene here together. Got a question you’d…