Here's how Justin Timberlake and Pusha T helped create McDonald's "I'm Lovin It" jingle

It’s just five notes—ba-da-ba-ba-baaaa—but you know it. It’s invaded your dreams, hijacked your thoughts, and, in moments of pure distress, perhaps even brought you comfort. Those five notes form the spine of McDonald’s “I’m Lovin’ It” slogan, and, though they may sound simple, they form the basis for a story of…

All it takes to win McDonald's Monopoly is a massive, country-wide criminal conspiracy

It seemed too easy, didn’t it? That McDonald’s could put an instant win game piece for $1 million on a carton of French fries and expect whoever bought it to not unwittingly toss that shit in the trash. Regardless, the Monopoly game was one of McDonald’s best promotions; most people never expected to score the…

Dan Harmon pities McDonald’s for having to deal with Rick And Morty fans

Even though the overblown “controversy” is so 2017, Rick And Morty co-creator Dan Harmon is still being forced to talk about his show’s complicated relationship with McDonald’s Szechuan sauce. What started out as a running joke in the show’s season three premiere turned into a blood feud after the fast food franchise…

McDonald’s announces Szechuan sauce’s return and a podcast on how its Rick And Morty promo went wrong

One of the most coveted items of 2017 was, oddly enough, Szechuan sauce. Rick Sanchez was prepared to rip apart the fabric of time for some, and Rick And Morty fans were ready to hand over their life savings for a single packet after McDonald’s got swept up in the sudden fervor around the condiment. The fast food…

Why are so many Rick And Morty fans worked up about McDonald's Szechuan Sauce?

How did a one-off joke about a discontinued McDonald’s dipping sauce turn into the insanity we witnessed this past weekend? The A.V. Club tracked the timeline of events in the video above. It all started with the season-three premiere of Rick And Morty, with Rick infiltrating and dismantling the Galactic Federation,…

Justin Roiland dings McDonald’s for Rick And Morty Szechuan sauce promo

The dust is settling over the great Szechuan sauce debacle of 2017, McDonald’s spectacular failure of a promotional event. Last Saturday, the fast-food giant tried to capitalize on Rick And Morty fans’ obsession with Rick’s dipping-sauce obsession, but either didn’t anticipate the overwhelming response—presumably…

McDonald's woefully underestimates how much Rick And Morty fans want their goddamn dipping sauce

We have to give it up to the McDonald’s marketing team: When Rick And Morty creator Justin Roiland’s food-based obsessions gave them an opening into the fervent fanbase of one of TV’s hottest shows, they grabbed that greasy, breaded football and ran with it, as far and as fast as it could take them. Those efforts…

Today in duh: People high on weed love McDonald's

The movement to legalize marijuana continues to creep across the country like a cloud of smoke in a dorm room, though that buzz has been harshed somewhat by conflicts with alcohol distributors and a downtrend in pricing. But there’s one beneficiary who’s lovin’ it—McDonald’s has emerged as smokers’ preferred post-toke…

Daring, Banksy-like provocateur buys a literal “nothing burger” from McDonald’s

You sort of know, in advance, that “nothing burger” is going to be named “word of the year” or “phrase of the year” or something, assuming “nuclear holocaust” or “atomic swamp” doesn’t overtake it first. The phrase has been spouted with increasing amounts of self-satisfaction by talking heads and political-sphere…

Witness the staff of Rick And Morty finally tasting that sweet Szechuan sauce

Fast food fans rejoiced when, a few weeks ago, Rick And Morty creator Justin Roiland finally got his hands on a 64oz bottle of the previously-discontinued Mulan Szechuan dipping sauce from McDonald’s. The Asian-inspired sauce was only officially on the market for a brief period in the late ’90s to promote the Disney…

A bottle of McDonald’s’ Rick And Morty Szechuan sauce just sold for $15,000

It feels like the internet’s current obsession with McDonald’s’ discontinued Szechuan dipping sauce—inspired and fueled by its prominence in a recent episode of Rick And Morty—should be spinning down by now. (It’s usually a pretty good sign that a meme is hitting the end of its shelf-life when the big corporations…

Guy wants McDouble, flies to McDonald’s in dangerous, handmade flying machine

“Suggested: What If The Wing Collapses?” reads an ad in the top right corner of this new video by Tucker Gott, who has found fame via videos detailing his adventures with a “paramotor,” or a paraglider with a motor attached. The ad isn’t connected to this particular video, we don’t think, what with the paramotor…

Series arc achieved: Rick And Morty’s Justin Roiland finally got his McDonald’s Szechuan sauce

The marketing folks for fast food companies pretty much live for the chance to attach their products to hot pop culture brands, so when a hit show—like, say, Adult Swim’s Rick And Morty—lobs a slow, easy pitch at them—by declaring that one of their discontinued products is its “series arc,” for instance—it’s not super…