Let's take a look back at Cloverfield's history of trick marketing

Given the critical failure of Netflix’s The Cloverfield Paradox—a film whose surprise Super Bowl release and troubled production have inspired more conversation than its less-than-stellar plot—it seems like a good time to reexamine the Cloverfield franchise’s history of manipulating audience expectation. As part of…

Netflix’s sci-fi surprise release The Cloverfield Paradox isn’t as original as its marketing gimmick

Like characters in one of those zombie movies where no one says “zombie,” the crew of the Cloverfield space station—a big metal psilocybin mushroom orbiting near-future Earth—doesn’t know what it’s in for, having left our planet without ever having seen a single sci-fi horror movie: not Alien, not Event Horizon, and…