Love him, hate him, or live in constant, all-encompassing fear of what his swift and sudden rise means for America, Donald Trump has certainly taken full advantage of social media. As of this writing, he has nearly 10 million Twitter followers, compared to 7.5 million for Hillary Clinton. Trump’s one-time rival, Jeb Bush, clocks in at a miserable 667K, and even Ted Cruz is only able to muster 1.38 million disappointed followers. The difference is that Trump’s Twitter account, like every other aspect of his campaign, is a carnival sideshow. Other candidates use their social media accounts for boring, safe self-promotion. Trump entertains, thoroughly and consistently. The blustery real estate tycoon tweets with reckless abandon, brutally attacking his enemies both real and perceived, often calling them names as if he were a 10-year-old schoolyard bully. And he tweets often, firing off over 32,000 messages since March 2009. That leads to beautiful moments like this: