Weekend Box Office: On Halloween, the new normal is Paranormal
If it weren’t obvious enough from the last two go-arounds, then this weekend sealed Paranormal Activity’s status as the next Saw franchise, dominant for at least another three or four Halloweens before it starts tapering off and something else takes its place. Topping even the most optimistic forecasts, Paranormal Activity 3 had the biggest September/October opening ever with $54 million, a full $14 million higher than the previous entry in the series. And against a budget of $5 million—most of which was spent to bribe the ghost and stunt ghosts—it’s a money-making machine like no other. That left The Three Musketeers with $8.8 million (for fourth) in crumbs, despite a big budget, a director-star team in Paul W.S. Anderson and Milla Jovovich that had stuck gold on the Resident Evil movies, and the countless successful Alexandre Dumas adaptations past. Johnny English Reborn fared even worse with $3.8 million for eighth, but that “failure” comes with an asterisk: America may not have asked for a sequel to the James Bond spoof that flopped eight years ago, but there was demand internationally, so the next time you see a European, punch him in the arm.