Wendy’s delivers an own so hard that it forces a troll to retire from Twitter
The internet is full of owns, people one-upping each other and delivering comeuppances and then signal-boosting the one-ups of others, a ceaseless volley of owns on top of owns. Nowhere is the owning harder than on Twitter, which has essentially transformed into a platform of sick owns. The default mode of Twitter is perched before the glowing monitor, waiting to own viciously and quickly. It’s great.
Even corporate brands are getting in on the game. Take, for example, Wendy’s, the hamburger-making giant best known as “the one that serves baked potatoes.” It started with a simple corporate tweet—a corny play on a time-honored slogan.