128-year-old soft drink officially too hip for American Idol
After 13 years and nearly as many changes to its judges’ table, the American Idol is parting ways with its most important magistrates: the wise council of giant Coca-Cola cups that oversee all, imparting their corporate benevolence to the many minstrels that come to warble before it. Coca-Cola has announced that it’s cutting ties with the reality series, more than a decade after it all but redefined product placement by plastering its logo all over every available surface of the Idol stage, transforming its traditional “green room” into a “red room,” and replacing Ryan Seacrest’s blood with Diet Coke. The absence will be felt in the upcoming 14th season, when the judges slowly go delirious with dehydration.