Just in case you needed further proof that likes, favs, and social media impressions are completely meaningless, a picture of an egg recently usurped the title of most-liked photo on Instagram from professional famous person Kylie Jenner. Modern miracles like this don’t happen on accident, though. According to Taylor Lorenz of The Atlantic, the egg account was launched earlier this month by a kid from London with the express purpose of breaking the world record. Yesterday, the egg reached its goal.
The record for most likes was previously held by the first photo Jenner shared of her daughter, Stormi, which racked up 18.2 million likes. In just ten days, a generic picture of an egg obliterated that record and, as of this publishing, has just over 30 million likes. Following the definitive victory, the admin for the egg account shared a message to his followers, a.k.a. the #EggGang, saying, “It doesn’t end here though, we’re only just getting started.”