Abbey Road Studios is launching a new incubator for musical technology

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The studio that helped bring the world stereo sound—and indirectly contributed to an enormous number of very cheesy crosswalk-based photographs—is starting a new project to encourage innovation in musical tech. Abbey Road Studios is announcing the formation of a new “music tech incubator” to encourage inventors seeking to pioneer new instruments and equipment, which the studio has dubbed Abbey Road Red. Besides sounding like the world’s must whimsically British Mountain Dew flavor—or maybe a craft beer at Ringo Starr’s celebrity restaurant—the incubator will offer facilities and mentorship to developers, in exchange for a small share of their profits.