It’s a strange time to enter the hospitality industry and it’s even stranger for this company to do so, but Atari Hotels are coming soon to a major city near you. The venture was first announced earlier this year, when Atari revealed they had entered into a deal with GSD Group to create a chain of arcade-inspired hotels. Earlier today, we got our first glimpse of just how these accommodations will look.
With the help of architecture and design firm Gensler, GSD Group has unveiled the retro-futuristic design of their forthcoming hotel chain. Shaped like the signature Atari “A” seen in the brand’s logo and aglow with neon, the company’s vision is to create a space that excites gamers of all ages, and merges gaming’s past and future—a place retro enthusiasts, gamers, content creators and esports professionals will consider “their home away from home.”
