The Bachelor producers aren't feeling too lovey-dovey about Chris Harrison's new dating show

If that sounds a little, uh, familiar, you are not alone: Variety reports that Bachelor producer Warner Bros. TV issued a cease and desist letter a few weeks back making it clear that it’s not amused by The Vow, and specifically by a trailer Fox Nation rolled out that WBTV claims was “a plain attempt to capitalize on and ‘ride on the coattails’ of WB’s instantly recognizable intellectual property.” As noted in the letter, the trailer uses a lot of what WBTV is claiming is Bachelor iconography—notably, the use of falling rose petals, long-stem red roses, and, well, the words “The Bachelor” appearing prominently in the center of the screen—to make its sales pitch. (Harrison showing up at the end to claim “Roses fade, but true love lasts forever,” before almost crushing a red rose under his feet, probably didn’t help.) The WBTV letter acknowledged that the company has “no objection to Fox and Lionsgate releasing a dating show hosted by Chris Harrison in and of itself,” but accused Fox of blatantly trying to profit off its own branding by making a trailer winking at Harrison’s long-time association with “The Franchise.”

Fox apparently shot back with the assertion that, c’mon, we all love love, right? (At least, after accusing WBTV of “targeting” Harrison in a “malicious and vindictive manner.”) Noting that most of the visual motifs in the trailer were stock romance stuff, and that the cease and desist “focuses myopically on certain stills from the trailer, while omitting that its clear purpose is to convey that The Vow ‘offers a different approach’ from other dating shows ‘by placing the focus on meaningful relationships, commitment and building a life together,’” the response concluded that “The Vow exhorts its participants and viewers to ‘Choose Love.’ We trust Warner Bros. will do the same and drop its pursuit of these meritless claims.”

The Vow debuts on Fox Nation on November 11. The Bachelor franchise is currently undergoing a bit of a pause after its latest bout of drama, when it yanked the upcoming season of The Bachelorette three days ahead of its March 2026 premiere after allegations of domestic violence surfaced against upcoming star Taylor Frankie Paul.