The Colleen Hoover phenomenon finally hits screens in It Ends With Us trailer
Justin Badloni directs and stars alongside Blake Lively in It Ends With Us, in theaters August 9
Blake Lively and Justin Baldoni Screenshot: Sony Pictures Entertainment/YouTube
If you’re aware of publishing trends or “BookTok” (the community of readers making content about books on TikTok), then you’re also aware of Colleen Hoover. After many years of writing (and often self-publishing), Hoover became an unexpected literary phenomenon when social media users started promoting her work during the pandemic. Since then, she’s dominated best seller lists with years-old novels, none more popular than It Ends With Us. Now, her most beloved book has become a film starring Blake Lively and Justin Baldoni, releasing on August 9.