Obviously, Hollywood is interested in that viral lesbian bar masking story

If you’ve somehow managed to make it through the week without hearing about the story, it’s more or less what the headline suggests. The struggling bar in Western Massachusetts decided to make Saturday nights mask-optional in the hopes of attracting new customers. There was swift backlash from some of the bar’s customer base and some in the community who accused the bar of being ableist and eugenicist and “being complicit in a mass disabling event.” Of the three initial bar owners, only one remained trying to make the business work; one former owner abandoned the plan to go to clown school. 

Whatever ends up happening on the screen—and, really, a Netflix documentary within the next 12 months feels like a near-inevitablility—the story has already done wonders for the Globe, which has reportedly seen thousands of new subscribers in the wake of the story. Perhaps Last Ditch can’t be saved, but at least it’s helping print media.