Candy Crush maker decides it will be worth about $7.6 billion before its collapse
King, the future one-hit wonder responsible for the cellular telephone game Candy Crush Saga, announced today that it will pretend to be worth up to $7.6 billion before the studio inevitably collapses. As The New York Times’ Dealbook reports, King has filed a revised prospectus for an initial public offering of stock, and it intends to price its shares between $21 and $24. That means that a single share’s worth of King will cost the same as about 30 chocolate bombs in Candy Crush Saga, a game that nobody will be playing a couple years from now. The $7.6 billion self-valuation is an important public-relations step for the company, as it gives journalists a number they can reference when they eventually write stories about the studio’s sudden and calamitous decline.