Chipotle rebuilds consumer confidence with rapping cartoon tortilla
Introducing Endless Mode: A New Games & Anime Site from Paste
Taking another step in its efforts to no longer be the restaurant chain whose food conjures worries of old people puking and pooping themselves to death, Chipotle has just announced that it’s completed its two-year ”quest” to mass-produce an all-natural, preservative-free tortilla. And—owing to some deep-seated instinct that says you can’t market fast food to people in any but the most obnoxious of ways—it’s promoting this triumph of culinary authenticity with a cartoon of a rapping tortilla.