Coming 2 America is moving 2 Amazon Studios

According to Variety, Paramount has decided to unload Coming 2 America—its sequel to the classic Eddie Murphy movie with almost the exact same name—onto Amazon Studios, which is reportedly paying “roughly $125 million” for the rights. Paramount had apparently been shopping the movie around lately in light of the theater industry’s ongoing COVID troubles, and Variety says the studio met with various streamers and considered selling it off to CBS All Access Paramount+ before settling on Amazon. There are some special deals that have to be “hammered out” before this is all finalized, like “two complex consumer marketing tie-ins” with McDonalds and Crown Royal, and Murphy has to “give his blessing” before this can happen, but Amazon supposedly wants to get this streaming on December 18. Assuming that happens, keep an eye out for some complex consumer marketing for fast food and whiskey around that time.