Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Doja Cat, John Legend, and others join Quincy Jones' NFT platform

King of eco-friendly cryptocurrency.
King of eco-friendly cryptocurrency.
Photo: Arnold Turner (Getty Images)

Quincy Jones is getting into the NFT business, but he’s doing it eco-friendly style. The long-time musician and producer announced his newest venture: an NFT platform for musicians called OneOf. It’s already garnered the support of artists such as John Legend, H.E.R., Jacob Collier, Kid Laroi and Doja Cat.

Advertisement

“I cannot wait to release my first Juicy Drops collection,” Doja Cat said in a statement. “However, I want to be mindful of environmental concerns and accessibility to all of my fans before we go live. Happy to now be working with OneOf, who is addressing both of these issues.”

Minting costs for for artists will be $0, and using the platform for content could costs artists as low as $5 or, in some cases, it’s complete free. Unlike other current NFT sites, the focus will not be on catching the eye of high-bidding collectors. Instead, Jones’ platform will focus on giving fans the chance to access special content from their favorite artists. Other acts that have signed on include Charlie Puth, G-Easy, TLC, Alesso, Aurora, the estate of Whitney Houston, and Jones himself.

OneOf will utilize Tezos blockchain protocol which mints NFTs using “2 million times” less energy than other networks such as Ethereum and it “requires the same energy as sending out a tweet.” The concern around the environmental effects of NFTs and other cryptocurrencies continues to increase, as the energy needed to mine them now threatens to launch us further into the climate crisis.

OneOf is co-founded by Lin Dai, Joshua James, and Adam Fellthe presidentwho has also been an early investor in companies such as Spotify, Clubhouse, Uber, and Wayfair.

“Blockchain has the ability to democratize ownership and bring economic empowerment to both artists and fans,” says Dai in a statement “We are building a technology company with an artist-first ethos and eco-conscious mission to help introduce hundreds of millions of non-crypto native users to blockchain through easy and exciting use cases such as NFTs.”