EA promises not to make any Star Wars movie tie-in games

When Disney announced that EA had won the exclusive rights to make Star Wars video games for the foreseeable future, it created a vast disruption, as if a bunch of folks immediately yelled out in fear and were quickly quieted, or something like that. But EA’s executives want to reassure fans who are concerned that the studio will strip-mine Star Wars for a quick buck. So this week, EA’s chief financial officer took the unusual step of announcing games that his company definitely won’t make—namely, tie-in games based directly on the films. “We’ve done movie games over the years, and we wanted to make sure that we weren’t doing a movie game—i.e., a game based on the movie,” EA CFO Blake Jorgensen said at an investor briefing. It’s a new Prime Directive for the company, so to speak, one that respectfully treats the new films as the One True Rings that they undoubtedly will be.