Evil trailer prompts Lionsgate to circumvent MPAA
In addition to rating movies, the MPAA also determines what trailers are suitable for general audiences. If they find that a trailer has offensive content, it get a "red band," which makes it suitable for exhibition only before films with an R or NC-17 rating. But the problem with that system is that "red band" trailers become stigmatized in the same way as NC-17-rated or unrated movies: Many major theater chains will refuse to show them.