Fox apologizes for poorly timed Sleepy Hollow ads about beheading

Making things even worse, Fox’s campaign dubbed Sept. 2 “National Beheading Day,” and featured cards showing members of the supernatural thriller’s cast making silly puns about having their heads chopped off. “We regret the unfortunate timing of our announcement and our deepest sympathies go out to the families of all involved,” said Fox, which didn’t go on to say exactly how long after a very public death by beheading might be appropriate for cards hashtagged #HeadlessDay and emblazoned with slogans like “With hair like this, I think I’d rather be headless…” Although, given that ISIS had previously released a video on August 17 showing the similar execution of journalist James Foley, the answer would seem to be “about two weeks.”