Fred bites off more than he can chew as Portlandia takes on startup culture

For the second straight episode, Portlandia focuses on Fred getting carried away with an idea and making a fool of himself in the process. While last time it was his quest to take down the hunks of the world once and for all (until he found out he was one of them), tonight he decides to start his own cellphone company after hearing his friends complain about all the problems with their own service providers. It’s not hard to guess where this heads; Fred has no idea what he’s doing, and the whole thing blows up in his face spectacularly. Still, it’s certainly entertaining to watch him get there.
Fred believes his company will be able to provide the best service because he’ll only have 10 customers, made up of his close friends. Everybody has a number between one and nine, and his is 10. It doesn’t take long for this idea to encounter problems, as Fred is unable to offer basic services like internet access and texting. What particularly stands out, however, is how Fred’s motives become more and more corrupt. At first, he earnestly tries to make his plan work and can even seem sympathetic when things begin to go wrong. However, as each segment progresses, we watch him become increasingly lazy and apathetic, and even deliberately swindling his customers. One could argue that his fall mimics how the actual phone companies have operated, but in his case, he never expands beyond his 10-customer base and is never able to operate effectively in any way.
The final segment sees him taken down by a “gotcha!” journalist who exposes him, but while its initially satisfying to see him get his comeuppance, we find out that he buys off his company to a major conglomerate, getting rich in the process and absolving himself of any responsibility for the issues his customers endured. This is a pointed look at startup culture, not unlike the one South Park took back in 2014. Fred does everything wrong and fails upwards; anyone frustrated by the way Silicon Valley tends to reward the most empty ideas would be nodding in agreement here.
Elsewhere, our unlucky online dater Sam is back in this week’s cold opening. After his therapist advised him to try a one-night stand in last week’s episode, tonight, he’s stuck in a long-distance relationship with a married woman. They try unsuccessfully to make plans for the holidays, and he suggests breaking things off entirely. Unfortunately, Kate, his would-be companion fails to hear any of this (or at least pretends she didn’t hear it), and rather than repeat himself, he resigns to his unsatisfying situation. It’ll be interesting to see if his struggles in this forum continue on a week-to-week basis. I hope so, if only because online dating can go wrong for so many reasons, and it would be cool to see the show explore all of them.