FX may split itself into two networks—one for the millennials, one for the olds
Drunk with power over its increasing success with original programming, FX is considering going the route of all growing empires—extending itself into other domains by splitting into two separate networks. News of the possible doubling down first arose in reports on Broadcasting & Cable and in the L.A. Times, which noted that Fox is considering transforming its Fox Soccer channel into another entertainment destination, now that Fox Soccer has lost the rights to the English Premiere League, and America’s love affair with soccer is threatening to end approximately 30 years ago. The new FX spin-off is tentatively titled FXX, owing to its proposed skewing toward the younger, “millennial” demographic, who flock to the letter X and its promise of X-treme entertainXment, like young, seXXy moths to an edgy, neon flame. In the shape of an X.