Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Gossip Girl Is So Fucking Kewl

After years of research, the marketing team at The CW has finally hit upon a failsafe formula that will draw teens to Gossip Girl like ants to sweet, faux-foul-mouthed honey: Sex, bleeping, and text vocab.



From The Hollywood Reporter:

One version [of the Gossip Girl ads] is branded with the letters "OMFG," which is online slang for "Oh my fucking god." A tamer version uses "OMG." The image is taken from the show's pilot. Another ad in the series shows two characters making out in the back of limo branded with the ":O" emotion.

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Ah, the :O emotion. Who hasn't felt that making out in the back of a limo? Thanx 4 the explainer, Hollywood Reporter. What does WTF stand for again?

While these ads are obvs awes, I think The CW could have been slightly more in-your-face with the in-your-face provocativeness and teen-speak. Maybe a montage of all the characters saying "Fuck" (bleeped, of course), followed by a montage of everyone engaging in underage smoking while wearing leather jackets and saying "Bleep" to their (largely invisible) parents, and then ending with Blair hotwire-ing a car while having sex and saying "Get out of my bleeping way." The last frame, of course, would be a black screen with a simple "

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