There’s something to be said for simplicity in the world of music marketing; sure, sometimes you end up with something a tad too twee or pretentious (looking at you, U2/Pop), but a lot of times, the simplest things are best, especially in the hands of a determined minimalist like rapper Earl Sweatshirt. Although he’s put out some tracks over the last few years, Sweatshirt hasn’t released a full album since 2015's stripped-down I Don’t Like Shit, I Don’t Go Outside. Now he’s gearing up for his next major release, aptly titled Some Rap Songs.