I wrote the Cubs tweet that ate the internet
This past week brought not only a long-overdue Chicago Cubs world championship, but also—for me—a firsthand lesson in what it’s like to become one of the viral pieces of content we write about here so often. My story of fleeting internet fame began the morning after Game 7, when I let my daughter sleep in a bit after we’d all stayed up a bit too late. When I signed her in as tardy in her elementary school office, I noticed that everyone pretty much had the same excuse listed.
I posted it on Facebook and was immediately bombarded by requests to share it. I then tweeted the list out, resulting in a snowball-rolling momentum that I never could have predicted. Within the hour, NBC Sports (@NBCSN) had shared it with 240,000 followers:
Then Yahoo Sports (@YahooSports) sent it to another 401,000: