It's the end of a cheap, crappy era as Warner Bros. shuts down straight-to-DVD division
Threatening the very future of ironic gifting, Warner Bros. has announced that it will shut down its Warner Premiere division, the label behind so many straight-to-DVD sequels created to capitalize on the studio's most famous properties and consumer ignorance. "Given the continuing decline in the direct-to-video film market and shifting business models in the production of digital series, the decision was made to close Warner Premiere," the company said in a statement, lamenting the dawn of a cold new age that simply has no room for the warm, personal exploitation of movies like Ace Ventura Jr.: Pet Detective, The Lost Boys: The Thirst, and The Dukes Of Hazzard: The Beginning.