If you ever found yourself watching Kevin Costner in the 2024 Western epic Horizon: An American Saga and thought, “I wonder what that dude smells like” or “I wonder if I could ever smell like him,” partner, you’re in luck. Kevin Costner, the rugged star of films such as Dances With Wolves, Robin Hood: Prince Of Thieves, and Waterworld, has launched a new collaboration with the luxury fragrance brand 19-69 for those looking to add a bit of Costner spice to their usual musk. Boasting three new bottled smells with evocative names such as “Pacific Coast Highway,” “Heritage,” and “After Hours,” the new exclusive line retails for $80, $300, and $800 per bottle, depending on how much of the actor’s potent scent-age you’re looking to spray on your body. And if those prices seem insane, let Costner assure you that your purchase will smell so good that strangers will approach you in public to ask “what you’re wearing.”
Naturally, Costner is speaking from experience. In a new GQ feature about his fragrance line, the actor/director said that one of his new scents sniffed so good it prompted a woman to approach him during one of his son’s volleyball games, like a cartoon cat might approach a pie cooling on a windowsill. The scent he wore that day was After Hours, described by 19-69’s founder Johan Bergelin as his “signature scent.” “There were about fifteen teams of teenage boys, so the gym smelled really bad,” he told GQ. “She walks all across the gym towards me, and I wasn’t sure what this was going to be about. And she just turns to me and says, ‘Look, I’m married, I’m not [trying to bother you]. But what are you wearing?'”
If you’re wondering what After Hours smells like, 19-69’s official site describes the bouquet as “cypress, bourbon, nutmeg, guaiac wood, and vetiver,” which sounds like what would waft off a besotted Christmas elf moments after Santa takes off on Christmas Eve. (Bergelin says he designed the scent with imagery right out of a Tony Scott film in mind: “I envisioned a golden sun dipping behind the Hollywood Hills, and a balmy Pacific breeze softening the warm, aromatic air. Against this backdrop, Kevin’s silhouette cuts against the glittering grid of LA, set in a glass sanctuary…”) You can order a bottle of Costner’s new fragrances—along with an American Psycho scent, if that’s what you’re into—on 19-69’s website, just in time for the holidays.