There's a certain level of narcissism involved in most weddings, which is to be expected when two people throw a giant party to celebrate themselves and their very special union. That narcissism can range from sweet (invitations with an engagement photo), to strange (matchbooks emblazoned with an image of the couple), to annoying ("Here's a link to our wedding website!"), to grotesque (anything depicted on My Big Fat Fabulous Wedding).
But, until recently, there hasn't been a way to lend your wedding preparations that air of creepiness, that unmistakable hint of undercover surveillance, that "reality TV feel" that comes from having a camera trained on you and your fiancee at all times.
From the NY Times:
Whether inspired by tenderhearted sentiment, the desire to record history in the making or something more narcissistic, some marriage-minded men are remaking one of humanity's most private moments into one that can be instantly shared with family, friends and even, thanks to the Internet, virtual strangers. They are conspiring with photographers who, with all the stealth of covert operatives, lurk in crowds, behind bushes and in the darkened recesses of restaurants to capture the delighted, unposed reaction of the fiancée-in-the-making.