Marvel Studios releases "Silence Your Phones" promo for all the good that'll do

The superhero-festooned promo will screen before showings of Avengers Endgame: Encore.

Marvel Studios releases

After promoting the theatrical return of Avengers: Endgame with a 2019 phone recording and video leaks of the film’s new scenes being leaked on social media, Marvel Studios has released a promo addressing phone use in movie theaters. In a new star-studded spot to screen in front of Avengers Endgame: Encore (per IGN), the cast of Avengers: Doomsday can be seen having their theatrical experience interrupted by a ringing cellphone, a big to-do that prompts immediate superhero outrage and Florence Pugh’s Black Widow going “no no no” in that adorable accent of hers. “PLEASE SILENCE YOUR PHONES,” the promo then declares in an all-caps plea to theater audiences, despite all of us knowing damn well that obnoxious phone behavior cannot be reasoned with through common courtesy. 

In fact, putting a bunch of superheroes on the big screen—even for a matter of seconds, which is how long the promo lasts—is just another excuse for audiences to yank out their rectangular light sources to shoot photos and videos, as a theater recording of the promo proves in that IGN post. Joining Black Widow in the showy public service announcement are Mr. Fantastic and the Invisible Woman (Pedro Pascal and Vanessa Kirby), Thor (Chris Hemsworth), Captain America (Anthony Mackie), Bucky (Sebastian Stan), Namor (Tenoch Huerta), Shang-Chi (Simu Liu), Shuri (Letitia Wright), Cyclops (James Marsden), Mystique (Rebecca Romijn), Gambit (Channing Tatum), U.S. Agent (Wyatt Russell), Red Guardian (David Harbour), and Ghost (Hannah John-Kamen). Who could possibly see a group like that on the big screen and not pull out their phones? WIth cutting-edge digital projection being what it is, why, it’s almost like they’re actually there! 

It’s notable that the promo, as is the case with most useless pre-show promos, only suggests that people “silence” their phones, instead of telling people to “keep your phones in your pocket under threat of exile”—because ringing phones are obviously the root cause of why people chronically take them out during darkened public events. Anyway, we’re giving Marvel’s effort to curb phone use in theaters a “D”—for Doomsday!

 
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