Metallica just dumped its entire new album onto YouTube

Here’s an interesting marketing decision from a band whose manager once called YouTube “the devil”: Metallica has gone ahead and uploaded all of the original material from their new album, Hardwired… To Self Destruct, onto the streaming site in the form of 13 official music videos. (They figured it was going to wind up there regardless, presumably.) This collection is a nice mix of genre styles, including lots of performance pieces, some animation, and the obligatory post-apocalyptic fever dream. The most visually striking video is probably the Robert Valley-directed Lemmy Kilmister tribute, “Murder One.”

Here’s the full playlist of videos for your filthy, music-grubbing enjoyment.