Yes, Miracle On 34th Street is pure Hollywood hokum, a blatant piece of sub-Capra populism designed to advance the controversial proposition that Santa is real and children should be allowed to let their imaginations run free. (How did Fox keep the protestors at bay?) But the film is pretty savvy too, getting a jump on mounting anxieties about the post-war cult of consumerism, soon to be savaged by beatniks, cartoonists, and underground stand-up comics. The story of a real "Kris Kringle" (played by the inimitable Edmund Gwenn) earning the trust of upper management at Macy's and teaching young Natalie Wood and her progressive mother Maureen O'Hara to believe in Christmas again is really an object lesson in how to put one over on the buying public. What does the Macy's customer say when Santa sends her to another store to buy her son a fire truck? She congratulates Macy's on "this wonderful new stunt you're pullin'."
