N*E*R*D: Fly Or Die
In 2002, In Search Of… introduced N*E*R*D as the rambunctious, unpredictable id to The Neptunes' hit-making ego. The oddball pop group functions as something of a release valve for super-producers Pharrell Williams and Chad Hugo, allowing them to explore their wiggiest, most adventurous sonic and lyrical ideas in an environment with dramatically lowered commercial expectations. When crafting hits for Jay-Z or N.O.R.E., The Neptunes' members have to meet the demands of the artist, its label, radio, and MTV, just for starters. But as the lead space cadets in N*E*R*D, Williams and Hugo seem to be making music exclusively for their own restless muses, and for anyone adventurous enough to follow along.