Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

NBC orders hourlong reality series based on a Maroon 5 video

Adam Levine in the Sugar video, possibly wearing Transitions lenses
Adam Levine in the Sugar video, possibly wearing Transitions lenses

Deadline reports NBC has ordered an hourlong reality series based on Maroon 5’s “Sugar” video, which features the band sneaking into various weddings to perform (albeit briefly). The video was helmed by Wedding Crashers director David Dobkin, who took inspiration from his own film to shoot Adam Levine and his bandmates riding around in a convertible and playing at wedding receptions, which is also what happens in the movie, right?

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In any case, Dobkin and Levine, along with Naked And Afraid production company Renegade83, are developing an unscripted series that will see celebrities making cameos in the lives of everyday people. Well actually, the celebrities will ambush “unsuspecting superfans who are surprised when a star they love ‘accidentally’ show[s] up at a major event in their lives.” So maybe James Franco will offer to fill in for the mohel at a bris, or Ilana Glazer and Abbi Jacobson will “accidentally” keep you from making it to your college graduation. If you are thinking this wasn’t even that great of an idea for a five-minute video, let alone a 60-minute show, congratulations—you can go back to watching the new season of Fargo or something. Otherwise, get ready to see Justin Bieber sing to a teenager who just got her braces removed.

Deadline compares the show to NBC’s Hollywood Game Night, a game show that teams famous people with regular people to compete for cash (for the regulars) and charitable donations (which the stars can give away). But the concept bears a greater resemblance to Fox’s Knock Knock Live, a short-lived series that had celebrities like Ariana Grande and Robin Thicke landing at people’s doorsteps to give them money. And since those who do not remember the recent Ryan Seacrest past are condemned to repeat it—with Maroon 5 at their sides—NBC might want to ask Dobkin to find a way to work Shanghai Knights into the premise.