Overstock.com is also launching its own video streaming service

Byrne claims that Overstock is already Amazon’s closest competitor when it comes to online retail, so he believes it stands to reason that it should also get into the media business—and eventually dominate it through the power of discounts, as all media superiority will be determined in this strange age we live in. “We think our loyalty program is better than Amazon’s,” Byrne said. “We give you five to 25 percent back on what you spend. So we pay people back for their digital downloads.” You could then apply some of that money toward, say, a reasonably priced shag rug, available exclusively to members.

Furthermore, Byrne says Overstock plans to use an analysis of what its users search for “to determine what kind of movies and TV shows to make available.” For example, if it finds that its users search for discount wedges, it will program whatever it can get from Bravo, probably. If they search for “Native Dream Catchers,” it will program all eight seasons of Walker, Texas Ranger. And if they search for liquidation deals on butterfly-shaped necklaces, it will program an infrasonic sound that causes blood vessels in the brain to burst, creating a quick and efficient kill.

Both the VOD and streaming services, as well as the production of original Overstock content, will be handled by third parties that Byrne was not ready to announce yet, no doubt waiting for tomorrow’s Flash Deal on necessary artistic compromise.