People Still Buy Music: Believe it or not, some people still give CDs as Christmas presents

By Marah Eakin, Austin Bernhardt  |  December 12, 2012 | 11:40pm
Aux Features Music

In possible good news for John Travolta and Olivia Newton-John up there, a new study shows that 12 percent of American consumers have purchased or plan to purchase music for someone on their gift list this holiday season. Those music buyers also plan on forking over 18 percent more than they did on music last year, the biggest increase in spending in all retail categories.

Impulse buying and in-store browsing account for 42 percent of all holiday CD purchases, making Walgreens' Taylor Swift mini-store that much more sensible for the company. Some 32 percent of Walmart's CD sales come from impulse buyers, as do 25 percent of Amazon's.

A full 36 percent of legal music downloads are made using gift cards, proving that people are especially willing to pay for music if someone else has already paid for it. And 25 percent of people who plan to give the gift of song this year are between the ages of 18 and 34. [via Hypebot]

 
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