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There's schmaltz for sale in Rental Family and business is booming

An American actor in Tokyo forges white-lie connections through a rent-a-family agency in the cloying, smug drama.

There's schmaltz for sale in Rental Family and business is booming

Brendan Fraser is like a hug in human form in Rental Family, a film determined to provide no small amount of big feelings. In his early stardom, the 56-year-old actor exuded a boisterous, goofy innocence, suggesting the energy of a big kid who somehow was old enough to drink. As Fraser moved into middle age, his face and body filled out, but that delicate, childlike quality held firm. In The Whale, which won him an Oscar and cemented his comeback, he played someone with a good heart who was fundamentally broken, and Fraser made the character’s anguish palpable. As he’s gotten older, he’s tapped into a touching fragility on the other side of that immaturity, seemingly drawn to portraying people for whom life is almost too much to bear. Rental Family is ideally suited to his talents—it’s a pity that it reveals the limitations of his unabashed humanism.

Directed and co-written by Japanese filmmaker Hikari, the tearjerking drama takes place in Tokyo, where American actor Phillip (Fraser) has lived for seven years. He has struggled landing steady gigs, until one day he accidentally stumbles into an event organized by a “rent-a-family” company, one of many in Japan. The company’s owner Shinji (Takehiro Hira) explains the concept: Customers hire his employees to serve as surrogate loved ones for situations like weddings or funerals. It’s a service that fends off loneliness in a Japanese culture in which people are leery of talking about their problems to a therapist. Phillip is bewildered and intrigued, and the money is good, so he comes on board. It’s just another form of acting, right?

After running through several of Phillip’s early adventures in the job, Rental Family focuses on two clients. In one assignment, he poses as the long-lost father of a girl named Mia (Shannon Mahina Gorman), whose single mother (Shino Shinozaki) needs Phillip to pretend to be her husband so that Mia can get into an elite private school. Soon, though, Mia becomes attached to Phillip, eagerly believing her mother’s lie that he is her father. Phillip’s other major client is Kikuo (Akira Emoto), an aging actor who fears that he has been forgotten—Phillip has been hired by Kikuo’s daughter to pose as a journalist writing a story about his illustrious career. Inevitably, Phillip bonds with Kikuo, affected by the older man’s wise perspective on life, just as Alzheimer’s seems to be taking hold.

Previous films have similarly wrestled with our need for connection—and the sometimes surreal lengths we’ll go to maintain those relationships. Marjorie Prime imagined a future in which a computer program can replicate the dearly departed. Yorgos Lanthimos’ Alps took a dark look at a foursome who offers to stand in for dead family members so that the grieving can process the loss through role-playing. Tender and sentimental, Rental Family possesses none of those earlier films’ sting, shying away from the subject matter’s potentially fascinating psychological depths. Hikari wants to reassure her audience, not leave them troubled. Fraser is all too willing to oblige.

In Rental Family‘s early stages, Fraser adeptly captures Phillip’s melancholy and alienation. The character has lived long enough in Japan to learn the language and customs, but Fraser’s sad eyes and plastered-on smile suggest a man who still feels marooned. (In due course, we’ll hear more of Phillip’s backstory, understanding why exactly he’s in Tokyo.) Fraser’s gentle-giant demeanor works well opposite the young Mia and the elderly Kikuo, characters at the extreme spectrums of life, each helpless in their own way. Phillip may have initial misgivings about the job—he’s concerned about engaging in an elaborate deception—but the more time he spends with his clients, the murkier the moral lines get. Deep down, he cares about Mia and Kikuo, so maybe a (big) white lie isn’t the worst thing if it ultimately makes them happy.

If Hikari had a slightly more jaundiced view of human nature, Rental Family might not have become so cloying. But because Fraser projects such uncynical decency—and because the film is very clear in its (negative) opinions about rent-a-family services—it becomes a foregone conclusion that all the correct lessons will be learned and all the right messages will be communicated. Conveniently, Phillip will find himself working with two too-perfect clients who make him question the ethics of what he’s doing; just as conveniently, Shinji will at that moment prove to be utterly heartless. It’s just a job, Shinji informs him, you’ll get used to it. But, of course, Rental Family wants us to know that Shinji is Wrong and Phillip is Right, and so the film’s self-righteousness precludes any sense of nuance or inquisitiveness. Hikari goes to the trouble of introducing this company just so she can insist that it’s terrible—except, naturally, when it helps Phillip grow as a person.

As heartfelt as Rental Family tries to be, there’s a disingenuousness about its intentions that’s nearly as deceitful as the lies Phillip tells Mia and Kikuo in order to earn their trust. At a time when loneliness seems endemic—not just in Japan, but everywhere—and people are turning to A.I. and the internet to find someone, anyone, who will talk to them, it’s a little smug to build an entire movie out of the thesis that there’s no substitute for connecting with other people in real life. It’s a patronizing assertion that’s proving harder and harder to achieve in our technology-driven society.

Much of Rental Family‘s thematic weight is carried by Fraser, who gives a performance as blandly warm-and-fuzzy as the movie surrounding him. His disarming sincerity dooms a film that desperately needs a whiff of the absurd or the disturbing to keep it honest. Fraser walks through this aggressively sappy drama with the aura of simple goodness that has served him well. But such concentrated radiance starts to feel like a denial of the painful reality Rental Family ignores. The movie wants to give you a hug, but you may be tempted to slap it across the face.

Director: Hikari
Writers: Hikari, Stephen Blahut
Starring: Brendan Fraser, Takehiro Hira, Mari Yamamoto, Shannon Mahina Gorman, Akira Emoto   
Release Date: November 21, 2025

 
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