Research says vinyl buyers are lonely, middle-aged introverts
Confirming a suspicion you’ve probably never voiced, lest a Smiths fan suddenly appear behind you and attack you with his backup, non-mint copies of The Queen Is Dead, a recent study suggests that the current vinyl boom is being driven primarily by people in their 40s and 50s who don’t like sharing their feelings, and tend to spend their time alone. That’s per British market research firm YouGov U.K., which published data on Monday showing that most of the million-or-so records sold in the U.K. this year were bought by people between the ages of 45 and 54, with the least being bought by people between 18 and 24. (That stands in contrast to a study done last year by Music Watch, which showed that the much larger U.S. vinyl market is dominated by buyers under the age of 25. We’re not sure if this points to some sort of fundamental difference in British and American music fans—God knows we Yankees love the warmth of pops, hisses, and fresh apple pie—or differences in the two group’s methodologies.)