Pulp Fiction's Roger Avary said "AI" and got funding for three movies, apparently

“I go out there and try to get stuff made, and it’s almost impossible,” Avary said during a recent appearance on The Joe Rogan Experience (via Variety). “And then I built a technology company over the last year, basically making AI movies, and all of a sudden, boom, like that, money gets thrown at it. All of a sudden, just by attaching the word ‘AI’ and [the fact] that it’s a technology-based company, all of a sudden, investors came in, and we’re in production on three films now.” Those films include “a family Christmas movie” due out later this year, a “faith-based movie” purportedly timed for an Easter 2027 release date, and a “big romantic war epic.” 

Avary continues, “It was so easy for me to get that going and so difficult for me to get a traditional movie going through the traditional route… Just put AI in front of it and all of a sudden you’re in production on three features.” Of course, presenting this revelation in this way begs questions about how much AI is really going into these, or whether Avary recognized “AI” as a useful marketing term. On X, Avary reposted some posts from his AI collaborator Massive Studios, and based on a quick scan of its website, the footage clearly looks AI generated.