On Seinfeld, playing a heavily fictionalized version of real-life catalog kingpin J. Peterman, actor John O’Hurley was especially adept at behaving like a pompous, long-winded ass, a man so in love with the sound of his own, admittedly rich voice that he would launch into flowery soliloquies without any prompting whatsoever, much to the annoyance of employee Elaine Benes (Julia Louis-Dreyfus). O’Hurley’s version of Peterman was a man whose day-to-day speech sounded just like a sales pitch from one of his catalogs. As ridiculous and pointless as they usually were, Peterman’s speeches certainly caressed the ear. No one could read sappy text with such sincerity. So when Rolling Stone sought to create its own video Mother’s Day card, they could not have possibly chosen a better spokesman than O’Hurley himself, reprising the role of J. Peterman for a series of rhyming couplets.