Spotify may be taking a step towards building its online music empire by taking one of its competitors under its wing. The Financial Times reports that the company is in “advanced talks” to purchase SoundCloud. Until recently, SoundCloud was blissfully free of charge and filled to the brim with professional stuff alongside your neighbor’s EDM track, but it recently launched a subscription plan called SoundCloud Go that promises offline listening, no ads and more. According to FT, the $9.99 per month deal curbed SoundCloud’s “best chance of independent success,” since it wasn’t ultimately a cheaper, more appealing option than Spotify Premium or Apple Music, which offer a similar function.