Chipotle rebuilds consumer confidence with rapping cartoon tortilla

Taking another step in its efforts to no longer be the restaurant chain whose food conjures worries of old people puking and pooping themselves to death, Chipotle has just announced that it’s completed its two-year ”quest” to mass-produce an all-natural, preservative-free tortilla. And—owing to some deep-seated…

Teens dig Starbucks and Chick-fil-A, says super dope survey of teenagers

A natural part of getting older is not understanding why kids don’t like all the same things you do. Grasping what teenagers dig is difficult, which is why studies like the Piper Jaffray Taking Stock With Teens Survey are so helpful. There’s some familiar faces in the study–Nike and American Eagle are as popular as…

Getting hammered at Chipotle is possible, but it can be tricky

Chipotle doesn’t seem to be able to give its margaritas away. Nearly half of the chain’s 2,000-plus locations currently serve alcohol, but booze only accounts for 2 percent of Chipotle’s sales. What’s the problem? Why don’t people go to Chipotle for happy hour? Foodbeast’s Elie Ayrouth decided to investigate the…

Here’s a foolproof method to increase your Chipotle burrito size by 86 percent

The best way to hack a system is almost always to exploit its human weakness. Case in point: This “master” Chipotle hack from Apartment List intern Dylan Grosz centers not on knowing any complicated secret menu, but simply on the notion that human beings don’t have a robot-like efficiency to scoop things evenly. So in…

Chipotle adds short stories by George Saunders and Jonathan Safran Foer to your burrito

Eating at Chipotle is already a story, full of character choices, unforeseeable twists, and tragic consequences as you embark on your burrito journey, pestered by the maddening, Kafkaesque repetition of the question, “Do you know that guacamole is extra?” But now your burrito comes with an additional scoop of literary…