That Eva Longoria Flamin’ Hot Cheetos movie deal isn’t as weird as it sounds

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Granted, this Deadline headline yesterday sounded like an even more mangled version of Mad Libs: “Eva Longoria To Direct Cheetos Movie ‘Flamin’ Hot’ For Fox Searchlight & Franklin Entertainment.” A Cheetos movie? What was this, some sort of infomercial on the greatness of Flamin’ Hot, directed by the Desperate Housewives alum? Well, kind of, if we substitute “bio pic” for “infomercial.”