The brands have shambled to life and now they’re having rap battles
Back in the early 19th century, Mary Shelley wrote the enduring story Frankenstein. In it, a scientist, seeking to uncover the mysteries of life, creates a monster and ruins his and his family’s lives in the process. Terrifying then, Shelley’s vision now looks antiquated. Nearly two centuries since Frankenstein’s publication, we have created life from dead matter, yes, but its form is far more horrible than any walking corpse.
Our tale begins with this innocuous tweet:
It’s a good observational joke. You can hear “Bad And Boujee” in your head and have a little laugh.
But then, rain pounding against the windows of a corporate high-rise, a flash of lightning illuminates a desktop. Trembling hands hover above a keyboard. A moment of typing, then…
The monster of branding comes alive, the grim visage of the Wingstop logo twisting its decaying lips into a cruel mockery of human laughter.
Here is the fateful moment. How do we mere mortals react to this tweet? What do we do when faced with a corporation turning itself into some ghastly homunculus? Surely, not this, Twitter.