Oh, those Jersey Shore kids. They're like modern-day Dennis The Menaces. (Fun fact: if Dennis The Menace were a real person and alive today, his name would be DJ Menace D, he'd tan himself to the color of canned pumpkin, and he'd carry around a spray bottle of Body Heat instead of a slingshot.) They're just loveable scamps. When they're not holding press conferences at clubs in Long Island in the middle of the day "reguarding" their security issues, or selling droopy tops that look like full-body sobs, they're just out there in the world searching for their missing cheeseballs and trademarking the nickname they gave their abs.
According to The Smoking Gun, Mike "The Situation" has filed with the US patent office to trademark the phrase "The Situation." Why? Because he wants to put the nickname for his abdominal muscles on various items of clothing, thus making widespread sartorial stupidity the situation. And, shockingly, there's a competition situation regarding "The Situation." Apparently, another New Jersey man has already filed to trademark the phrase so he can print it on all the blousons, pantaloons, and gussets across this fair nation.