Supercuts are old and busted; splice cuts are all the rage now. Witness that Jay-Z video from a few weeks ago and yesterday’s Eminem/Mitt Romney combo. Now comes an example that uses the women of Mad Men to recite The Supremes’ classic “You Keep Me Hangin’ On.” But, like that Romney clip, there’s more to the video than just showing off whiz-bang tech skills. Elisa Kresinger created the video with help from mash-up guru Marc Faletti and posted it to her website, Pop Culture Pirate, where she added this bit of social context to the video.
By framing the female characters from Mad Men in a series of boxes, we wanted to illustrate how the show, and by extension, society, isolates and marginalizes womens’ voices within pop-culture narratives. As a result, it’s important for women to tell their own stories. For me as a remix artist, making mash ups is the best way to tell these stories. I call it writing with TV for TV.