After Bruce Willis’ daughter Rumer teased what looked like a new movie yesterday, the world instead yakked up a commercial for DieHard batteries . The ad is titled, “DIEHARD IS BACK|2:00 Film” in an effort, we suppose, to twist the knife by claiming that the car parts ad is a celebration-worthy revival and, worse, a “film.”
The commercial/new installment follows McClane not being able to start his car, running into a bunch of well-armed goons in a deserted town, and being assured that “we have free installation” after he grabs a DieHard branded battery from an auto shop. He crawls through vents, brains a dude with his car battery, and whips a grenade into a Humvee. The only real consolation is that Clarence Gilyard’s Theo and De’voreaux White’s Argyle both show up, though we’re sadly denied Argyle arriving to the tune of “Christmas In Hollis.”
Since who knows what McClane will get up to in future films, this commercial may not hold the illustrious title of “Worst Die Hard sequel” for long. Still, for today at least, it, nestled close to a line of Die Hard branded Funko Pops, has earned a spot in the crass, brand-leasing infamy hall of fame .
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